Publishing

The Power Of PDF - Hybrid Publishing

Some four or five years ago Adobe System unleashed Adobe Creative Suite on the creative industry. The idea was to pack several of their software programmes into a integrated suite, making it easy to work across related software to produce design work for various media. I was struck by the fact that all the programs, and in particular page layout software InDesign, has highly sophisticated built in ability to save your document as a PDF (Portable Document Format). Indesign had added capabilities that included hyperlinks and other interactive features.

I was struck by how you could design a document with all the sophisticated typography and image quality of print software and save it so it behaved like a webpage. From this developed my thoughts on PDF as an exciting new dynamic publishing solution. A hybrid, with the advantages of both print and web.

This led me to produce brochures, electronic press kits for clients and develop the ideas that would become the acclaimed Free Monthly Music e-Journal ElectricGhost.